10 Things To Consider Before Designing A Trade Show Stand

  • Budget. First thing first, find out what your or your budget is and always have that in mind.
  • Show Location. The location of the show plays a big part in design concepts. There should be a dramatic difference between designing a show in Dubai vs. Las Vegas.
  • Audience. Is the general attendees more for the industry experts that wants to get straight to the product, or are they more for public that require more of a flair. Make sure to know the audience before even coming up with a design.
  • Company Information. The space is not for you to show off your artistic creativity, but it is to serve a point. Finding out what needs to be the center of attention is crucial.
  •  Booth Space. Often doing a space survey is not an option for designers. It is best to find pictures, or even floor plans, of the venue. Space needs to be designed to hide or blend into the environment.
  • Booth Structure. There are various kinds of booth structures out there. From aluminum to fully custom structure, each has their own technical difficulties. So make sure to do your research.
  •  Show Management. Show management’s each has their own rules and regulations, make sure you have the proper documentations for your show.
  • Logistics. Find an experienced logistic company for your trade show shipping needs. Make sure to ask whether they have done the show before.
  • Product Dimensions. Get the dimensions and weights for the products that are on display (if applicable). There are companies that are service based company that don’t have products, ask if they have marketing materials they want to display.
  • Supplier. Search for a capable manufacturer for your booth’s design, they will often have more technical advices and suggestions for your design.